--- title: Emotional Intelligence and Sales description: There is a key link between Emotional Intelligence competencies like Optimism and Empathy and sales performance. image: https://www.rochemartin.com/hubfs/Imported_Blog_Media/getty_539953664_213316.jpg --- [Skip to content](https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales#main-content) [![RocheMartin Operations (UK) Limited Logo](https://www.rochemartin.com/hubfs/_2021/May_2021/RocheMartin.svg)](https://www.rochemartin.com/) ![](https://www.rochemartin.com/hubfs/_2022/nav.svg) ASSESSMENTS [Emotional Intelligence Assessments Overview](https://www.rochemartin.com/emotional-intelligence-assessments) [ECR Self](https://www.rochemartin.com/emotional-capital-report) [ECR 360](https://www.rochemartin.com/ecr-360-report) [ECR Teams](https://www.rochemartin.com/ecr-teams) [ECR Youth ](https://www.rochemartin.com/emotional-intelligence-young-people) [ESi](https://www.rochemartin.com/emotional-intelligence-sports-inventory) TRAINING [Emotional Intelligence Training Overview](https://www.rochemartin.com/emotional-intelligence-training) [Mastering EQ Programme](https://www.rochemartin.com/mastering-eq-programme) [OpenEQ](https://www.rochemartin.com/openeq) [Keynotes](https://www.rochemartin.com/keynotes) COACHING [Executive Coaching Programme](https://www.rochemartin.com/executive-coaching-services) [Dr Martyn AI](https://www.rochemartin.com/drmartynaicoach) CERTIFICATIONS [Emotional Intelligence Certification Overview](https://www.rochemartin.com/emotional-intelligence-certification) [ECR and ECR 360 Certification](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [Mastering EQ Level 1 and Level 2](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [ECR, ECR 360 & Mastering EQ Level 1 & Level 2](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) USE CASES Emotional Intelligence Use Cases [Business and HR Leaders](https://www.rochemartin.com/emotional-intelligence-organisations) [Coaches and Consultants](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Education](https://www.rochemartin.com/emotional-intelligence-education) [Sport](https://www.rochemartin.com/emotional-intelligence-sports) [Individuals](https://www.rochemartin.com/emotional-intelligence-individuals) ABOUT US [About RocheMartin](https://www.rochemartin.com/about) [What is Emotional Capital?](https://www.rochemartin.com/emotional-capital) [Why Partner With Us?](https://www.rochemartin.com/partnerships) [Partner Directory](https://www.rochemartin.com/cp-directory) RESOURCES [Resources Overview](https://www.rochemartin.com/resources) [Emotional Intelligence Blog](https://www.rochemartin.com/blog) [Emotional Intelligence Case Studies](https://www.rochemartin.com/resources/case-studies) [Emotional Intelligence Videos](https://www.rochemartin.com/resources/videos) [Emotional Intelligence Podcasts](https://www.rochemartin.com/resources/podcasts) [Emotional Intelligence Books](https://www.rochemartin.com/emotional-intelligence-books) [CONTACT US](https://www.rochemartin.com/contact-us) [LOG IN](https://www.rochemartingroup.com/welcome) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Assessments Overview Learn about our range of Emotional Capital Reports (ECR) - the world's most advanced assessments for measuring Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-assessments) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) ECR Self Measure EQ skills against the world's top performing leaders with the ECR Self. ](https://www.rochemartin.com/emotional-capital-report) [![assess02](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess02.svg) ECR 360 Run comprehensive 360° Emotional Intelligence assessments with the ECR 360. ](https://www.rochemartin.com/ecr-360-report) [![assess06](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess06.svg) ECR Teams Equip your team with the skills needed to boost business performance with the ECR Teams. ](https://www.rochemartin.com/ecr-teams) [![assess05](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess05.svg) ECR Youth Enhance the Emotional Intelligence of young people with the ECR Youth. ](https://www.rochemartin.com/emotional-intelligence-young-people) [![assess04](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess04.svg) ESi Build a winning mindset with the Emotional Intelligence Sport Inventory. ](https://www.rochemartin.com/emotional-intelligence-sports-inventory) [![the-ECR_image](https://www.rochemartin.com/hubfs/the-ECR_image.jpg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [Ready to learn about our Emotional Capital Reports? Download our brochure today. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Training Overview Learn about our world-class Emotional Intelligence training programmes and courses. ](https://www.rochemartin.com/emotional-intelligence-training) [![training01](https://www.rochemartin.com/hubfs/_2022/nav-icons/training01.svg) Mastering EQ Programme Learn how to use Emotional Intelligence to lead with confidence with the Emotional Capital Reports (ECRs). ](https://www.rochemartin.com/mastering-eq-programme) [![training05](https://www.rochemartin.com/hubfs/_2022/nav-icons/training05.svg) OpenEQ AI-assisted coaching to improve manager EQ and behaviour at scale ](https://www.rochemartin.com/openeq) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Keynotes Dr Martyn Newman Keynotes ](https://www.rochemartin.com/keynotes) [![leadership-programme](https://www.rochemartin.com/hubfs/leadership-programme.jpg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [Is your organisation ready to take its leadership development to new heights? Get your copy of our guide to find out how. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [![training03](https://www.rochemartin.com/hubfs/_2022/nav-icons/training03.svg) Executive Coaching Programme Discover our tailored executive coaching solutions for developing and enhancing leadership skills. ](https://www.rochemartin.com/executive-coaching-services) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Dr Martyn AI The worlds leading on authority on Emotional Intelligence 24/7 ](https://www.rochemartin.com/drmartynaicoach) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales#) [Have an overview of all our Emotional Intelligence assessments ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales#) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Certification Overview Learn about the different ways you can become a certified Emotional Intelligence practitioner with RocheMartin's training courses. ](https://www.rochemartin.com/emotional-intelligence-certification) [![certif01](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif01.svg) ECR and ECR 360 Certification Discover our 4 session webinar-based Emotional Intelligence certification training. ](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [![certif03](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif03.svg) Mastering EQ Level 1 and Level 2 Equip yourself with the skills you need to deliver structured Emotional Intelligence workshops with the ECR. ](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [![certif02](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif02.svg) ECR, ECR 360 & Mastering EQ Level 1 & Level 2 Learn about our 8 session fully comprehensive webinar-based Emotional Intelligence certification. ](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) [![Grow_yourbusiness](https://www.rochemartin.com/hubfs/Grow_yourbusiness.jpg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) [Looking for ways to grow your coaching business? Learn how Emotional Intelligence coaching can be the differentiator in a crowded market. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) Emotional Intelligence Use Cases Discover the many different ways Emotional Intelligence can be used to improve performance and well-being. [![usecase01](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase01.svg) Business and HR Leaders Build an emotionally intelligent organisation with RocheMartin's EQ training solutions. ](https://www.rochemartin.com/emotional-intelligence-organisations) [![usecase02](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase02.svg) Coaches and Consultants Help clients achieve long-term success with Emotional Intelligence coaching. ](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![usecase05](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase05.svg) Education Cultivate Emotional Intelligence throughout the educational journey. ](https://www.rochemartin.com/emotional-intelligence-education) [![usecase04](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase04.svg) Sport Harness the pressure of elite sports with Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-sports) [![usecase06](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase06.svg) Individuals Learn how to boost your own Emotional Intelligence skills and perform at your peak. ](https://www.rochemartin.com/emotional-intelligence-individuals) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Discover the different ways coaches and consultants can use Emotional Intelligence with clients. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![about01](https://www.rochemartin.com/hubfs/_2022/nav-icons/about01.svg) About RocheMartin Meet our team and discover how we became global pioneers in the field of Emotional Intelligence. ](https://www.rochemartin.com/about) [![emotional capital icon](https://www.rochemartin.com/hubfs/_2022/nav-icons/about02.svg) What is Emotional Capital? Learn about our proprietary Emotional Capital framework, how it relates to EQ and why it's a critical skillset for leaders. ](https://www.rochemartin.com/emotional-capital) [![about03](https://www.rochemartin.com/hubfs/_2022/nav-icons/about03.svg) Why Partner With Us? Find out why RocheMartin continues to set the standard in Emotional Intelligence assessment and training. ](https://www.rochemartin.com/partnerships) [![Directory](https://www.rochemartin.com/hubfs/directory-new.svg) Partner Directory Discover our partner training organisations and Certified Practitioners who use RocheMartin products in their businesses. ](https://www.rochemartin.com/cp-directory) [![leadership-challenge](https://www.rochemartin.com/hubfs/leadership-challenge.jpg)](https://www.rochemartin.com/leadership-challenges-guide) [In our latest guide, EQ and Leadership Development experts Dr Martyn Newman and Jim Kouzes discuss today's biggest leadership challenges. Get your copy. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-challenges-guide) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Resources Overview Browse our library of blogs, videos and case studies covering Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/resources) [![resources01](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources01.svg) Emotional Intelligence Blog Read our latest insights and thoughts from the world of Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/blog) [![training02](https://www.rochemartin.com/hubfs/_2022/nav-icons/training02.svg) Emotional Intelligence Case Studies Learn how our EQ solutions are being used successfully by organisations and coaches around the world. ](https://www.rochemartin.com/resources/case-studies) [![resources03](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources03.svg) Emotional Intelligence Videos Watch our latest videos and blogs featuring some of the world's most influential EQ experts. ](https://www.rochemartin.com/resources/videos) [![resources04](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources04.svg) Emotional Intelligence Podcasts Dr Martyn Newman discusses the importance of Emotional Intelligence in personal and professional life in our podcasts. ](https://www.rochemartin.com/resources/podcasts) [![training07](https://www.rochemartin.com/hubfs/_2022/nav-icons/training07.svg) Emotional Intelligence Books Discover our world-class educational books. ](https://www.rochemartin.com/emotional-intelligence-books) [![case-study2](https://www.rochemartin.com/hubfs/case-study2.jpg)](https://www.rochemartin.com/sky-better-business-emotional-capital) [Read our case study to find out how Sky's culture changed for the better due to our Emotional Intelligence training. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital) ![Emotional Intelligence and Sales](https://www.rochemartin.com/hubfs/Imported_Blog_Media/getty_539953664_213316.jpg) Jan 21 2021 | Tags: [Emotional Intelligence](https://www.rochemartin.com/podcasts/tag/emotional-intelligence) # Emotional Intelligence and Sales   Skills such as Optimism, Empathy and Self Confidence are vital in helping those is sales reach the peak performance and never has that been more important. We discuss the direct relationship between those competencies and the sales process and offer some practical learning strategies to help develop them. Joining us for this discussion are: Joanna Martorana – Founder and CEO of The People’s Coach Christina Bowe – Senior Director EMEA & JAPAC at The Sales Factory at Oracle Dr Martyn Newman – Co-founder of RocheMartin and co-author of The Emotional Capital Report Share on: [![Share on facebook](https://www.rochemartin.com/hubfs/_2021/May_2021/socials/facebook.svg) ](http://www.facebook.com/share.php?u=https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales) [![Share on linkedin](https://www.rochemartin.com/hubfs/_2021/May_2021/socials/linkedin.svg) ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales) [![Share on twitter](https://www.rochemartin.com/hubfs/_2021/May_2021/socials/twitter.svg) ](https://twitter.com/intent/tweet?original_referer=https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales&url=https://www.rochemartin.com/podcasts/emotional-intelligence-and-sales&source=tweetbutton&text=Emotional+Intelligence+and+Sales) ## Related Articles [![Emotional Intelligence, Mental Health and Sports Performance](https://www.rochemartin.com/hubfs/Imported_Blog_Media/7532-rm-esi-cover-1.png)](https://www.rochemartin.com/podcasts/emotional-intelligence-mental-health-and-sports-performance) ##### ![arrow](https://www.rochemartin.com/hubfs/_2021/May_2021/arrow-g.svg)[Emotional Intelligence, Mental Health and Sports Performance](https://www.rochemartin.com/podcasts/emotional-intelligence-mental-health-and-sports-performance) [![Why Empathy Is Even More Important In The Current Crisis](https://www.rochemartin.com/hubfs/Imported_Blog_Media/Empathy-1.png)](https://www.rochemartin.com/podcasts/why-empathy-is-even-more-important-in-the-current-crisis) ##### ![arrow](https://www.rochemartin.com/hubfs/_2021/May_2021/arrow-g.svg)[Why Empathy Is Even More Important In The Current Crisis](https://www.rochemartin.com/podcasts/why-empathy-is-even-more-important-in-the-current-crisis) [![Resilience – Emotional Intelligence Learnings from Business, Sport and the Military](https://www.rochemartin.com/hubfs/Imported_Blog_Media/20190227210125-GettyImages-803227220.jpg)](https://www.rochemartin.com/podcasts/resilience-emotional-intelligence) ##### ![arrow](https://www.rochemartin.com/hubfs/_2021/May_2021/arrow-g.svg)[Resilience – Emotional Intelligence Learnings from Business, Sport and the Military](https://www.rochemartin.com/podcasts/resilience-emotional-intelligence) ### Sign up to our newsletter - Solutions - [Emotional Intelligence Training](https://www.rochemartin.com/emotional-intelligence-training) - [Emotional Intelligence Assessments](https://www.rochemartin.com/emotional-intelligence-assessments) - [Leadership Development](https://www.rochemartin.com/leadership-development-programme) - [Emotional Intelligence Workshops](https://www.rochemartin.com/emotional-intelligence-workshops) - Certification - [Emotional Intelligence Certification](https://www.rochemartin.com/emotional-intelligence-certification) - Company - [About us](https://www.rochemartin.com/about) - [Partner Directory](https://www.rochemartin.com/cp-directory) - [Contact us](https://www.rochemartin.com/contact-us) - Resources - [Blog](https://www.rochemartin.com/blog) - [Emotional Intelligence Training Guide](https://www.rochemartin.com/blog/emotional-intelligence-training) - [Emotional Intelligence Certification Guide](https://www.rochemartin.com/blog/emotional-intelligence-certification-guide) - [EQ and Leadership Development Guide](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) - [Emotional Capitalists Book](https://www.rochemartin.com/emotional-intelligence-books) - [Knowledge Base](https://www.rochemartin.com/knowledge) © 2026 RocheMartin Operations (UK) Limited | [Privacy Policy](https://www.rochemartin.com/privacy-policy)