--- title: Building effective leaders at Boeing with Emotional Capital description: Learn how RocheMartin worked with aerospace giant Boeing to develop their leaders' emotional intelligence skills using the Emotional Capital framework. --- [Skip to content](https://www.rochemartin.com/effective-leaders-aerospace-emotional-capital#main-content) [![RocheMartin Operations (UK) Limited Logo](https://www.rochemartin.com/hubfs/_2021/May_2021/RocheMartin.svg)](https://www.rochemartin.com/../) ![](https://www.rochemartin.com/hubfs/_2022/nav.svg) ASSESSMENTS [Emotional Intelligence Assessments Overview](https://www.rochemartin.com/emotional-intelligence-assessments) [ECR Self](https://www.rochemartin.com/emotional-capital-report) [ECR 360](https://www.rochemartin.com/ecr-360-report) [ECR Teams](https://www.rochemartin.com/ecr-teams) [ECR Youth ](https://www.rochemartin.com/emotional-intelligence-young-people) [ESi](https://www.rochemartin.com/emotional-intelligence-sports-inventory) TRAINING [Emotional Intelligence Training Overview](https://www.rochemartin.com/emotional-intelligence-training) [Mastering EQ Programme](https://www.rochemartin.com/mastering-eq-programme) [OpenEQ](https://www.rochemartin.com/openeq) [Keynotes](https://www.rochemartin.com/keynotes) COACHING [Executive Coaching Programme](https://www.rochemartin.com/executive-coaching-services) [Dr Martyn AI](https://www.rochemartin.com/drmartynaicoach) CERTIFICATIONS [Emotional Intelligence Certification Overview](https://www.rochemartin.com/emotional-intelligence-certification) [ECR and ECR 360 Certification](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [Mastering EQ Level 1 and Level 2](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [ECR, ECR 360 & Mastering EQ Level 1 & Level 2](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) USE CASES Emotional Intelligence Use Cases [Business and HR Leaders](https://www.rochemartin.com/emotional-intelligence-organisations) [Coaches and Consultants](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Education](https://www.rochemartin.com/emotional-intelligence-education) [Sport](https://www.rochemartin.com/emotional-intelligence-sports) [Individuals](https://www.rochemartin.com/emotional-intelligence-individuals) ABOUT US [About RocheMartin](https://www.rochemartin.com/about) [What is Emotional Capital?](https://www.rochemartin.com/emotional-capital) [Why Partner With Us?](https://www.rochemartin.com/partnerships) [Partner Directory](https://www.rochemartin.com/cp-directory) RESOURCES [Resources Overview](https://www.rochemartin.com/resources) [Emotional Intelligence Blog](https://www.rochemartin.com/blog) [Emotional Intelligence Case Studies](https://www.rochemartin.com/resources/case-studies) [Emotional Intelligence Videos](https://www.rochemartin.com/resources/videos) [Emotional Intelligence Podcasts](https://www.rochemartin.com/resources/podcasts) [Emotional Intelligence Books](https://www.rochemartin.com/emotional-intelligence-books) [CONTACT US](https://www.rochemartin.com/contact-us) [LOG IN](https://www.rochemartingroup.com/welcome) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Assessments Overview Learn about our range of Emotional Capital Reports (ECR) - the world's most advanced assessments for measuring Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-assessments) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) ECR Self Measure EQ skills against the world's top performing leaders with the ECR Self. ](https://www.rochemartin.com/emotional-capital-report) [![assess02](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess02.svg) ECR 360 Run comprehensive 360° Emotional Intelligence assessments with the ECR 360. ](https://www.rochemartin.com/ecr-360-report) [![assess06](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess06.svg) ECR Teams Equip your team with the skills needed to boost business performance with the ECR Teams. ](https://www.rochemartin.com/ecr-teams) [![assess05](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess05.svg) ECR Youth Enhance the Emotional Intelligence of young people with the ECR Youth. ](https://www.rochemartin.com/emotional-intelligence-young-people) [![assess04](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess04.svg) ESi Build a winning mindset with the Emotional Intelligence Sport Inventory. ](https://www.rochemartin.com/emotional-intelligence-sports-inventory) [![the-ECR_image](https://www.rochemartin.com/hubfs/the-ECR_image.jpg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [Ready to learn about our Emotional Capital Reports? Download our brochure today. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Training Overview Learn about our world-class Emotional Intelligence training programmes and courses. ](https://www.rochemartin.com/emotional-intelligence-training) [![training01](https://www.rochemartin.com/hubfs/_2022/nav-icons/training01.svg) Mastering EQ Programme Learn how to use Emotional Intelligence to lead with confidence with the Emotional Capital Reports (ECRs). ](https://www.rochemartin.com/mastering-eq-programme) [![training05](https://www.rochemartin.com/hubfs/_2022/nav-icons/training05.svg) OpenEQ AI-assisted coaching to improve manager EQ and behaviour at scale ](https://www.rochemartin.com/openeq) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Keynotes Dr Martyn Newman Keynotes ](https://www.rochemartin.com/keynotes) [![leadership-programme](https://www.rochemartin.com/hubfs/leadership-programme.jpg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [Is your organisation ready to take its leadership development to new heights? Get your copy of our guide to find out how. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [![training03](https://www.rochemartin.com/hubfs/_2022/nav-icons/training03.svg) Executive Coaching Programme Discover our tailored executive coaching solutions for developing and enhancing leadership skills. ](https://www.rochemartin.com/executive-coaching-services) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Dr Martyn AI The worlds leading on authority on Emotional Intelligence 24/7 ](https://www.rochemartin.com/drmartynaicoach) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/effective-leaders-aerospace-emotional-capital#) [Have an overview of all our Emotional Intelligence assessments ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/effective-leaders-aerospace-emotional-capital#) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Certification Overview Learn about the different ways you can become a certified Emotional Intelligence practitioner with RocheMartin's training courses. ](https://www.rochemartin.com/emotional-intelligence-certification) [![certif01](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif01.svg) ECR and ECR 360 Certification Discover our 4 session webinar-based Emotional Intelligence certification training. ](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [![certif03](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif03.svg) Mastering EQ Level 1 and Level 2 Equip yourself with the skills you need to deliver structured Emotional Intelligence workshops with the ECR. ](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [![certif02](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif02.svg) ECR, ECR 360 & Mastering EQ Level 1 & Level 2 Learn about our 8 session fully comprehensive webinar-based Emotional Intelligence certification. ](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) [![Grow_yourbusiness](https://www.rochemartin.com/hubfs/Grow_yourbusiness.jpg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) [Looking for ways to grow your coaching business? Learn how Emotional Intelligence coaching can be the differentiator in a crowded market. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) Emotional Intelligence Use Cases Discover the many different ways Emotional Intelligence can be used to improve performance and well-being. [![usecase01](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase01.svg) Business and HR Leaders Build an emotionally intelligent organisation with RocheMartin's EQ training solutions. ](https://www.rochemartin.com/emotional-intelligence-organisations) [![usecase02](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase02.svg) Coaches and Consultants Help clients achieve long-term success with Emotional Intelligence coaching. ](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![usecase05](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase05.svg) Education Cultivate Emotional Intelligence throughout the educational journey. ](https://www.rochemartin.com/emotional-intelligence-education) [![usecase04](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase04.svg) Sport Harness the pressure of elite sports with Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-sports) [![usecase06](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase06.svg) Individuals Learn how to boost your own Emotional Intelligence skills and perform at your peak. ](https://www.rochemartin.com/emotional-intelligence-individuals) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Discover the different ways coaches and consultants can use Emotional Intelligence with clients. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![about01](https://www.rochemartin.com/hubfs/_2022/nav-icons/about01.svg) About RocheMartin Meet our team and discover how we became global pioneers in the field of Emotional Intelligence. ](https://www.rochemartin.com/about) [![emotional capital icon](https://www.rochemartin.com/hubfs/_2022/nav-icons/about02.svg) What is Emotional Capital? Learn about our proprietary Emotional Capital framework, how it relates to EQ and why it's a critical skillset for leaders. ](https://www.rochemartin.com/emotional-capital) [![about03](https://www.rochemartin.com/hubfs/_2022/nav-icons/about03.svg) Why Partner With Us? Find out why RocheMartin continues to set the standard in Emotional Intelligence assessment and training. ](https://www.rochemartin.com/partnerships) [![Directory](https://www.rochemartin.com/hubfs/directory-new.svg) Partner Directory Discover our partner training organisations and Certified Practitioners who use RocheMartin products in their businesses. ](https://www.rochemartin.com/cp-directory) [![leadership-challenge](https://www.rochemartin.com/hubfs/leadership-challenge.jpg)](https://www.rochemartin.com/leadership-challenges-guide) [In our latest guide, EQ and Leadership Development experts Dr Martyn Newman and Jim Kouzes discuss today's biggest leadership challenges. Get your copy. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-challenges-guide) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Resources Overview Browse our library of blogs, videos and case studies covering Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/resources) [![resources01](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources01.svg) Emotional Intelligence Blog Read our latest insights and thoughts from the world of Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/blog) [![training02](https://www.rochemartin.com/hubfs/_2022/nav-icons/training02.svg) Emotional Intelligence Case Studies Learn how our EQ solutions are being used successfully by organisations and coaches around the world. ](https://www.rochemartin.com/resources/case-studies) [![resources03](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources03.svg) Emotional Intelligence Videos Watch our latest videos and blogs featuring some of the world's most influential EQ experts. ](https://www.rochemartin.com/resources/videos) [![resources04](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources04.svg) Emotional Intelligence Podcasts Dr Martyn Newman discusses the importance of Emotional Intelligence in personal and professional life in our podcasts. ](https://www.rochemartin.com/resources/podcasts) [![training07](https://www.rochemartin.com/hubfs/_2022/nav-icons/training07.svg) Emotional Intelligence Books Discover our world-class educational books. ](https://www.rochemartin.com/emotional-intelligence-books) [![case-study2](https://www.rochemartin.com/hubfs/case-study2.jpg)](https://www.rochemartin.com/sky-better-business-emotional-capital) [Read our case study to find out how Sky's culture changed for the better due to our Emotional Intelligence training. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital) ###### CASE STUDY. # Building effective leaders in aerospace at Boeing with Emotional Capital ![Boeing](https://www.rochemartin.com/hubfs/Boeing_full_logo.svg.png) "Improving leaders’ emotional intelligence can make a big difference to the atmosphere at work but change will not happen overnight. Engineers and technical folk respond well to objective data, not general statements. The Emotional Capital programme took what is an academic concept and broke it down into manageable chunks of information . . . It took a technical approach in that the skills were broken down into components and explained in a way that made sense to them." **Sandra James, Senior Manager, Boeing Defence Australia** ![Two men looking at a tablet in a room with aircrafts](https://www.rochemartin.com/hubfs/boeing_image.jpg) ## Key solutions used ![folder](https://www.rochemartin.com/hubfs/_2022/case-study/folder.svg) ##### Multiple programmes for long-term change The first Emotional Intelligence Development programme at Boeing Australia began in 2007 and the second in 2008.  ![stat](https://www.rochemartin.com/hubfs/_2022/case-study/stat.svg) ##### Accurate EQ assessment tools The Emotional Intelligence of the leadership team was evaluated based on self-assessments via the ECR and a 360° process. ![brief](https://www.rochemartin.com/hubfs/_2022/case-study/brief.svg) ##### Coaching Sessions Face-to-face coaching sessions were facilitated by accredited coaches to assist in the integration of learning from seminars and modules and to address each individual's development opportunities. ![notes](https://www.rochemartin.com/hubfs/_2022/case-study/notes.svg) ##### Group Seminars Group seminars on the key competencies within Emotional Intelligence were carefully selected to address particular needs of the group as a whole. ### Company background With 3,000 employees in 27 locations, Boeing was experiencing significant levels of executive burnout and high turnover rates. The cost of this turnover to the business was substantial and it impacted the organisation's capabilities and culture. Exit interviews indicated that the number one reason for staff departures was poor relationships with managers and supervisors. With competition intensifying for highly skilled people, the organisation could not afford to continue with the status quo. ### Challenge This led Boeing Australia in 2007 to engage RocheMartin to develop a comprehensive program tailored to the company’s needs. Key factors in the selection decision were a world-class reputation, significant credibility and science underpinning its approach, and a track record of effective, lasting change at blue chip organisations. They decided to tackle the root cause of the talent attraction and retention issues by embarking on a cultural change programme, focusing specifically on revolutionising the leadership effectiveness of senior people within the organisation. The overall objective was to give the organisation a competitive advantage through superior leadership and culture. In total, 39 senior leaders and executive team members took part which led to positive feedback and significant results. ![Boeing logo](https://www.rochemartin.com/hubfs/Boeing_logowhite%20(2).svg) ![quote](https://www.rochemartin.com/hubfs/_2022/case-study/q-lblue.svg) Exceeded expectations! Really pleased with all the supporting material and insights and it was the most valuable hour I have had in years." ### Multiple programmes for long-term change The first Emotional Intelligence Development programme at Boeing Australia began in 2007 and the second in 2008.  The overall pattern of improvement varied across the two groups, reflecting how the Programs were tailored to suit the unique needs of each cohort of participants. The 2007 group started from a relatively weaker position and made across-the-board improvements, while 2008 focused on closing gaps in two key competencies and enhancing adequate or strong ratings in other targeted areas. A total of 39 executives and senior leaders participated in the Programs, with 19 taking part in the 2007 program and a further 20 in 2008. ![Group of business people around a table](https://www.rochemartin.com/hubfs/boeing-image01.jpg) ### Accurate EQ assessment tools An evaluation of the individual Emotional Intelligence of the leadership team was done based on self-assessment and a 360 degree process involving peers, managers, and direct reports. The 2007 Program used the Bar-On EQi instrument to assess participant competencies with regards to Emotional Intelligence, while the 2008 Program used RocheMartin’s Emotional Capital Inventory (ECi) for the same purpose. In addition, the Myers Briggs Personality Inventory was applied to both groups. This led into a comprehensive feedback session and the identification of development opportunities.   ![Tablet and paper with lots of graphs on ](https://www.rochemartin.com/hubfs/boeing-image02.jpg) ### Coaching Sessions Face-to-face coaching sessions were facilitated by accredited coaches, to assist in the integration of learning from seminars and modules and to address each individual's development opportunities. This was essential for improving each individual's Emotional Intelligence by focussing on their unique weaknesses determined by their assessments.    ![A smiling woman at a table](https://www.rochemartin.com/hubfs/boeing-image03.jpg) ### Group Seminars Group seminars on the key competencies within Emotional Intelligence were carefully selected to address the particular needs of the group as a whole. According to scores on the Bar-On EQi 360, the group started out on the 52nd percentile and by the end had improved to the 59th percentile - taking them from average to above-average levels. ![Woman speaking in front of a seated group](https://www.rochemartin.com/hubfs/boeing-image04.jpg) ![ECR on a tablet](https://www.rochemartin.com/hubfs/_2021/May_2021/sample-12.jpg) ## Ready to start building Emotional Capital in your business? Get in touch with us to find out more about our solutions for organisations. 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