---
title: Building a better business at Sky with Emotional Capital
description: Learn how RocheMartin worked with Europe’s largest media company Sky to develop leadership, innovation and productivity by building emotional capital.
---

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ASSESSMENTS

[Emotional Intelligence Assessments Overview](https://www.rochemartin.com/emotional-intelligence-assessments)

[ECR Self](https://www.rochemartin.com/emotional-capital-report)

[ECR 360](https://www.rochemartin.com/ecr-360-report)

[ECR Teams](https://www.rochemartin.com/ecr-teams)

[ECR Youth ](https://www.rochemartin.com/emotional-intelligence-young-people)

[ESi](https://www.rochemartin.com/emotional-intelligence-sports-inventory)

TRAINING

[Emotional Intelligence Training Overview](https://www.rochemartin.com/emotional-intelligence-training)

[Mastering EQ Programme](https://www.rochemartin.com/mastering-eq-programme)

[OpenEQ](https://www.rochemartin.com/openeq)

[Keynotes](https://www.rochemartin.com/keynotes)

COACHING

[Executive Coaching Programme](https://www.rochemartin.com/executive-coaching-services)

[Dr Martyn AI](https://www.rochemartin.com/drmartynaicoach)

CERTIFICATIONS

[Emotional Intelligence Certification Overview](https://www.rochemartin.com/emotional-intelligence-certification)

[ECR and ECR 360 Certification](https://www.rochemartin.com/webinar-emotional-intelligence-certification)

[Mastering EQ Level 1 and Level 2](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2)

[ECR, ECR 360 & Mastering EQ Level 1 & Level 2](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification)

USE CASES

Emotional Intelligence Use Cases

[Business and HR Leaders](https://www.rochemartin.com/emotional-intelligence-organisations)

[Coaches and Consultants](https://www.rochemartin.com/emotional-intelligence-coaches-consultants)

[Education](https://www.rochemartin.com/emotional-intelligence-education)

[Sport](https://www.rochemartin.com/emotional-intelligence-sports)

[Individuals](https://www.rochemartin.com/emotional-intelligence-individuals)

ABOUT US

[About RocheMartin](https://www.rochemartin.com/about)

[What is Emotional Capital?](https://www.rochemartin.com/emotional-capital)

[Why Partner With Us?](https://www.rochemartin.com/partnerships)

[Partner Directory](https://www.rochemartin.com/cp-directory)

RESOURCES

[Resources Overview](https://www.rochemartin.com/resources)

[Emotional Intelligence Blog](https://www.rochemartin.com/blog)

[Emotional Intelligence Case Studies](https://www.rochemartin.com/resources/case-studies)

[Emotional Intelligence Videos](https://www.rochemartin.com/resources/videos)

[Emotional Intelligence Podcasts](https://www.rochemartin.com/resources/podcasts)

[Emotional Intelligence Books](https://www.rochemartin.com/emotional-intelligence-books)

[CONTACT US](https://www.rochemartin.com/contact-us) [LOG IN](https://www.rochemartingroup.com/welcome)

[![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)

Emotional Intelligence Assessments Overview

Learn about our range of Emotional Capital Reports (ECR) - the world's most advanced assessments for measuring Emotional Intelligence.

](https://www.rochemartin.com/emotional-intelligence-assessments)

[![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg)

ECR Self

Measure EQ skills against the world's top performing leaders with the ECR Self.

](https://www.rochemartin.com/emotional-capital-report)

[![assess02](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess02.svg)

ECR 360

Run comprehensive 360° Emotional Intelligence assessments with the ECR 360.

](https://www.rochemartin.com/ecr-360-report)

[![assess06](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess06.svg)

ECR Teams

Equip your team with the skills needed to boost business performance with the ECR Teams. 

](https://www.rochemartin.com/ecr-teams)

[![assess05](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess05.svg)

ECR Youth

Enhance the Emotional Intelligence of young people with the ECR Youth.

](https://www.rochemartin.com/emotional-intelligence-young-people)

[![assess04](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess04.svg)

ESi

Build a winning mindset with the Emotional Intelligence Sport Inventory.

](https://www.rochemartin.com/emotional-intelligence-sports-inventory)

[![the-ECR_image](https://www.rochemartin.com/hubfs/the-ECR_image.jpg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [Ready to learn about our Emotional Capital Reports? Download our brochure today. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf)

[![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)

Emotional Intelligence Training Overview

Learn about our world-class Emotional Intelligence training programmes and courses.

](https://www.rochemartin.com/emotional-intelligence-training)

[![training01](https://www.rochemartin.com/hubfs/_2022/nav-icons/training01.svg)

Mastering EQ Programme

Learn how to use Emotional Intelligence to lead with confidence with the Emotional Capital Reports (ECRs). 

](https://www.rochemartin.com/mastering-eq-programme)

[![training05](https://www.rochemartin.com/hubfs/_2022/nav-icons/training05.svg)

OpenEQ

AI-assisted coaching to improve manager EQ and behaviour at scale

](https://www.rochemartin.com/openeq)

[![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg)

Keynotes

Dr Martyn Newman Keynotes

](https://www.rochemartin.com/keynotes)

[![leadership-programme](https://www.rochemartin.com/hubfs/leadership-programme.jpg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [Is your organisation ready to take its leadership development to new heights? Get your copy of our guide to find out how. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide)

[![training03](https://www.rochemartin.com/hubfs/_2022/nav-icons/training03.svg)

Executive Coaching Programme

Discover our tailored executive coaching solutions for developing and enhancing leadership skills.

](https://www.rochemartin.com/executive-coaching-services)

[![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg)

Dr Martyn AI

The worlds leading on authority on Emotional Intelligence 24/7

](https://www.rochemartin.com/drmartynaicoach)

[![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/sky-better-business-emotional-capital#) [Have an overview of all our Emotional Intelligence assessments ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital#)

[![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)

Emotional Intelligence Certification Overview

Learn about the different ways you can become a certified Emotional Intelligence practitioner with RocheMartin's training courses.

](https://www.rochemartin.com/emotional-intelligence-certification)

[![certif01](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif01.svg)

ECR and ECR 360 Certification

Discover our 4 session webinar-based Emotional Intelligence certification training.

](https://www.rochemartin.com/webinar-emotional-intelligence-certification)

[![certif03](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif03.svg)

Mastering EQ Level 1 and Level 2

Equip yourself with the skills you need to deliver structured Emotional Intelligence workshops with the ECR.

](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2)

[![certif02](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif02.svg)

ECR, ECR 360 & Mastering EQ Level 1 & Level 2

Learn about our 8 session fully comprehensive webinar-based Emotional Intelligence certification.

](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification)

[![Grow_yourbusiness](https://www.rochemartin.com/hubfs/Grow_yourbusiness.jpg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) [Looking for ways to grow your coaching business? Learn how Emotional Intelligence coaching can be the differentiator in a crowded market. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide)

Emotional Intelligence Use Cases

Discover the many different ways Emotional Intelligence can be used to improve performance and well-being.

[![usecase01](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase01.svg)

Business and HR Leaders

Build an emotionally intelligent organisation with RocheMartin's EQ training solutions.

](https://www.rochemartin.com/emotional-intelligence-organisations)

[![usecase02](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase02.svg)

Coaches and Consultants

Help clients achieve long-term success with Emotional Intelligence coaching.

](https://www.rochemartin.com/emotional-intelligence-coaches-consultants)

[![usecase05](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase05.svg)

Education

Cultivate Emotional Intelligence throughout the educational journey.

](https://www.rochemartin.com/emotional-intelligence-education)

[![usecase04](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase04.svg)

Sport

Harness the pressure of elite sports with Emotional Intelligence.

](https://www.rochemartin.com/emotional-intelligence-sports)

[![usecase06](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase06.svg)

Individuals

Learn how to boost your own Emotional Intelligence skills and perform at your peak.

](https://www.rochemartin.com/emotional-intelligence-individuals)

[![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Discover the different ways coaches and consultants can use Emotional Intelligence with clients. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants)

[![about01](https://www.rochemartin.com/hubfs/_2022/nav-icons/about01.svg)

About RocheMartin

Meet our team and discover how we became global pioneers in the field of Emotional Intelligence.

](https://www.rochemartin.com/about)

[![emotional capital icon](https://www.rochemartin.com/hubfs/_2022/nav-icons/about02.svg)

What is Emotional Capital?

Learn about our proprietary Emotional Capital framework, how it relates to EQ and why it's a critical skillset for leaders.

](https://www.rochemartin.com/emotional-capital)

[![about03](https://www.rochemartin.com/hubfs/_2022/nav-icons/about03.svg)

Why Partner With Us?

Find out why RocheMartin continues to set the standard in Emotional Intelligence assessment and training.

](https://www.rochemartin.com/partnerships)

[![Directory](https://www.rochemartin.com/hubfs/directory-new.svg)

Partner Directory

Discover our partner training organisations and Certified Practitioners who use RocheMartin products in their businesses.

](https://www.rochemartin.com/cp-directory)

[![leadership-challenge](https://www.rochemartin.com/hubfs/leadership-challenge.jpg)](https://www.rochemartin.com/leadership-challenges-guide) [In our latest guide, EQ and Leadership Development experts Dr Martyn Newman and Jim Kouzes discuss today's biggest leadership challenges. Get your copy. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-challenges-guide)

[![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)

Resources Overview

Browse our library of blogs, videos and case studies covering Emotional Intelligence and Leadership Development.

](https://www.rochemartin.com/resources)

[![resources01](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources01.svg)

Emotional Intelligence Blog

Read our latest insights and thoughts from the world of Emotional Intelligence and Leadership Development.

](https://www.rochemartin.com/blog)

[![training02](https://www.rochemartin.com/hubfs/_2022/nav-icons/training02.svg)

Emotional Intelligence Case Studies

Learn how our EQ solutions are being used successfully by organisations and coaches around the world.

](https://www.rochemartin.com/resources/case-studies)

[![resources03](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources03.svg)

Emotional Intelligence Videos

Watch our latest videos and blogs featuring some of the world's most influential EQ experts.

](https://www.rochemartin.com/resources/videos)

[![resources04](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources04.svg)

Emotional Intelligence Podcasts

Dr Martyn Newman discusses the importance of Emotional Intelligence in personal and professional life in our podcasts.

](https://www.rochemartin.com/resources/podcasts)

[![training07](https://www.rochemartin.com/hubfs/_2022/nav-icons/training07.svg)

Emotional Intelligence Books

Discover our world-class educational books.

](https://www.rochemartin.com/emotional-intelligence-books)

[![case-study2](https://www.rochemartin.com/hubfs/case-study2.jpg)](https://www.rochemartin.com/sky-better-business-emotional-capital) [Read our case study to find out how Sky's culture changed for the better due to our Emotional Intelligence training. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital)

###### CASE STUDY.

# Building a better business at Sky with Emotional Capital

![sky](https://www.rochemartin.com/hubfs/_2022/case-study/sky.jpg)

"One of the great things about the Emotional Capital Report is that it puts a lot of these concepts into the language of business. We’re making better business decisions. We’re drawing more from the breadth and depth of the organisation; we’re managing tensions much better today than in the past. It’s had a big effect on the internal dynamic of the business. It’s a better place to work. And, when you put those things together it starts to sustain and repeat."

**Jeremy Darroch, Group CEO, Sky**

## Key solutions used

![folder](https://www.rochemartin.com/hubfs/_2022/case-study/folder.svg)

##### Tailored training and EQ certification

The initial phase of the programme was rolled out to more than 200 leaders over a 12-18 month period and was carefully adapted to the different business areas and needs of participants.

![stat](https://www.rochemartin.com/hubfs/_2022/case-study/stat.svg)

##### Benchmarking: Individually measured Emotional Intelligence

The core of the programme was RocheMartin’s EQ assessment engine, the Emotional Capital Report (ECR 360). 

![brief](https://www.rochemartin.com/hubfs/_2022/case-study/brief.svg)

##### Globally accessible: Multilingual training and reports

It was so successful that it was implemented within Sky’s newly acquired businesses in Germany and Italy. 

![notes](https://www.rochemartin.com/hubfs/_2022/case-study/notes.svg)

##### Continuous, measurable growth

12 months after the initial training, cohorts began additional training to continue to improve their skills.

### Company background

Sky is a British broadcaster and telecommunications company that provides television,  broadband Internet, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. 

In 2013 Jeremy Darroch, the CEO of Sky, asked to meet with Dr Martyn Newman of RocheMartin, a clinical and corporate psychologist with a strong academic and advisory background. As part of the ‘future of leadership at Sky,’ Jeremy wanted to design a program that would reinvigorate the culture and leadership at Sky.

### Challenge

Like so many businesses today, Sky faced an increasingly competitive landscape. It was struggling to attract and retain the talent needed to create a dynamic culture that would drive innovation and superior customer service. Ultimately, Sky saw that the people-side of leadership had grown more complex, and looking to the future, it needed to commit to developing leadership capabilities to manage the changing workforce.

The goal was to help leaders to become better at influencing others and making decisions, and Sky wanted to build a culture where people felt the dedication and drive for exceptional performance in a way that was sustainable and created real value for all stakeholders. This was where Emotional Intelligence (EQ) training and development came in.

![sky-white](https://www.rochemartin.com/hubfs/_2022/case-study/sky-white.svg)

![quote](https://www.rochemartin.com/hubfs/_2022/case-study/q-lblue.svg)

I am delighted to say this continues to be one of the most acclaimed and effective leadership programmes at Sky to date.”

**Ralph Tribe, Director for People, Sky**

### Tailored training and EQ certification

The program comprised of three days of off-site workshops, followed by a series of small group coaching sessions. This was designed to assist participants with the skills they need to become highly effective at finding, focusing, and managing their energy to achieve greater personal and professional results.

The core of the programme was RocheMartin’s EQ assessment engine, the Emotional Capital Report (ECR 360). This provided an international benchmark for emotional and social competencies, along with personal blueprints for deploying behaviours to solve business problems more effectively and efficiently.

![Woman giving presentation](https://www.rochemartin.com/hubfs/sky_image01.jpg)

### Benchmarking

The initial phase of the programme was rolled out to more than 200 leaders over a 12-18 month period. These sessions were carefully adapted to the different business areas and needs of participants.

To scale training and support ongoing EQ development, Sky facilitators were chosen to attend RocheMartin’s three-day certification program. To date, over 500 senior managers have graduated from the program.

![Woman discussing paper on table with man](https://www.rochemartin.com/hubfs/sky_image02.jpg)

### Globally accessible

RocheMartin's program was so successful that it was implemented within Sky’s newly acquired businesses in both Germany and Italy.

Multilingual training and reports provided a values-based behavioural platform for accelerated integration.

![Flags against a blue sky background ](https://www.rochemartin.com/hubfs/sky_image03.jpg)

### Continuous, measurable growth

Twelve months after the initial training, cohorts began additional training in the ‘Better Self Consolidation’ program. This deepened the emotional and social skill development and provided participants with advanced skills to sustain learning and build progress.

Sky used the ECR benchmark to document their progress and RocheMartin’s online learning tool, SmartCoach, to give them 24/7 access to Emotional Intelligence training.

![Tablet on a table with graphs](https://www.rochemartin.com/hubfs/sky_image04.jpg)

![ECR report on tablet](https://www.rochemartin.com/hubfs/_2021/May_2021/sample-12.jpg)

## Ready to start building Emotional Capital in your business?

Get in touch with us to find out more about our solutions for organisations.

[CONTACT US](https://www.rochemartin.com/contact-us)

- Solutions 
    - [Emotional Intelligence Training](https://www.rochemartin.com/emotional-intelligence-training)
    - [Emotional Intelligence Assessments](https://www.rochemartin.com/emotional-intelligence-assessments)
    - [Leadership Development](https://www.rochemartin.com/leadership-development-programme)
    - [Emotional Intelligence Workshops](https://www.rochemartin.com/emotional-intelligence-workshops)

- Certification 
    - [Emotional Intelligence Certification](https://www.rochemartin.com/emotional-intelligence-certification)

- Company 
    - [About us](https://www.rochemartin.com/about)
    - [Partner Directory](https://www.rochemartin.com/cp-directory)
    - [Contact us](https://www.rochemartin.com/contact-us)

- Resources 
    - [Blog](https://www.rochemartin.com/blog)
    - [Emotional Intelligence Training Guide](https://www.rochemartin.com/blog/emotional-intelligence-training)
    - [Emotional Intelligence Certification Guide](https://www.rochemartin.com/blog/emotional-intelligence-certification-guide)
    - [EQ and Leadership Development Guide](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide)
    - [Emotional Capitalists Book](https://www.rochemartin.com/emotional-intelligence-books)
    - [Knowledge Base](https://www.rochemartin.com/knowledge)

© 2026 RocheMartin Operations (UK) Limited | [Privacy Policy](https://www.rochemartin.com/privacy-policy)

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