--- title: Steering Optus Through Leadership Change With Emotional Capital description: Learn how RocheMartin worked with telecommunications giant Optus to help them improve leadership skills with Emotional Capital --- [Skip to content](https://www.rochemartin.com/optus-change-leadership-emotional-capital#main-content) [![RocheMartin Operations (UK) Limited Logo](https://www.rochemartin.com/hubfs/_2021/May_2021/RocheMartin.svg)](https://www.rochemartin.com/../) ![](https://www.rochemartin.com/hubfs/_2022/nav.svg) ASSESSMENTS [Emotional Intelligence Assessments Overview](https://www.rochemartin.com/emotional-intelligence-assessments) [ECR Self](https://www.rochemartin.com/emotional-capital-report) [ECR 360](https://www.rochemartin.com/ecr-360-report) [ECR Teams](https://www.rochemartin.com/ecr-teams) [ECR Youth ](https://www.rochemartin.com/emotional-intelligence-young-people) [ESi](https://www.rochemartin.com/emotional-intelligence-sports-inventory) TRAINING [Emotional Intelligence Training Overview](https://www.rochemartin.com/emotional-intelligence-training) [Mastering EQ Programme](https://www.rochemartin.com/mastering-eq-programme) [OpenEQ](https://www.rochemartin.com/openeq) [Keynotes](https://www.rochemartin.com/keynotes) COACHING [Executive Coaching Programme](https://www.rochemartin.com/executive-coaching-services) [Dr Martyn AI](https://www.rochemartin.com/drmartynaicoach) CERTIFICATIONS [Emotional Intelligence Certification Overview](https://www.rochemartin.com/emotional-intelligence-certification) [ECR and ECR 360 Certification](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [Mastering EQ Level 1 and Level 2](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [ECR, ECR 360 & Mastering EQ Level 1 & Level 2](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) USE CASES Emotional Intelligence Use Cases [Business and HR Leaders](https://www.rochemartin.com/emotional-intelligence-organisations) [Coaches and Consultants](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Education](https://www.rochemartin.com/emotional-intelligence-education) [Sport](https://www.rochemartin.com/emotional-intelligence-sports) [Individuals](https://www.rochemartin.com/emotional-intelligence-individuals) ABOUT US [About RocheMartin](https://www.rochemartin.com/about) [What is Emotional Capital?](https://www.rochemartin.com/emotional-capital) [Why Partner With Us?](https://www.rochemartin.com/partnerships) [Partner Directory](https://www.rochemartin.com/cp-directory) RESOURCES [Resources Overview](https://www.rochemartin.com/resources) [Emotional Intelligence Blog](https://www.rochemartin.com/blog) [Emotional Intelligence Case Studies](https://www.rochemartin.com/resources/case-studies) [Emotional Intelligence Videos](https://www.rochemartin.com/resources/videos) [Emotional Intelligence Podcasts](https://www.rochemartin.com/resources/podcasts) [Emotional Intelligence Books](https://www.rochemartin.com/emotional-intelligence-books) [CONTACT US](https://www.rochemartin.com/contact-us) [LOG IN](https://www.rochemartingroup.com/welcome) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Assessments Overview Learn about our range of Emotional Capital Reports (ECR) - the world's most advanced assessments for measuring Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-assessments) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) ECR Self Measure EQ skills against the world's top performing leaders with the ECR Self. ](https://www.rochemartin.com/emotional-capital-report) [![assess02](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess02.svg) ECR 360 Run comprehensive 360° Emotional Intelligence assessments with the ECR 360. ](https://www.rochemartin.com/ecr-360-report) [![assess06](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess06.svg) ECR Teams Equip your team with the skills needed to boost business performance with the ECR Teams. ](https://www.rochemartin.com/ecr-teams) [![assess05](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess05.svg) ECR Youth Enhance the Emotional Intelligence of young people with the ECR Youth. ](https://www.rochemartin.com/emotional-intelligence-young-people) [![assess04](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess04.svg) ESi Build a winning mindset with the Emotional Intelligence Sport Inventory. ](https://www.rochemartin.com/emotional-intelligence-sports-inventory) [![the-ECR_image](https://www.rochemartin.com/hubfs/the-ECR_image.jpg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [Ready to learn about our Emotional Capital Reports? Download our brochure today. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Training Overview Learn about our world-class Emotional Intelligence training programmes and courses. ](https://www.rochemartin.com/emotional-intelligence-training) [![training01](https://www.rochemartin.com/hubfs/_2022/nav-icons/training01.svg) Mastering EQ Programme Learn how to use Emotional Intelligence to lead with confidence with the Emotional Capital Reports (ECRs). ](https://www.rochemartin.com/mastering-eq-programme) [![training05](https://www.rochemartin.com/hubfs/_2022/nav-icons/training05.svg) OpenEQ AI-assisted coaching to improve manager EQ and behaviour at scale ](https://www.rochemartin.com/openeq) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Keynotes Dr Martyn Newman Keynotes ](https://www.rochemartin.com/keynotes) [![leadership-programme](https://www.rochemartin.com/hubfs/leadership-programme.jpg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [Is your organisation ready to take its leadership development to new heights? Get your copy of our guide to find out how. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [![training03](https://www.rochemartin.com/hubfs/_2022/nav-icons/training03.svg) Executive Coaching Programme Discover our tailored executive coaching solutions for developing and enhancing leadership skills. ](https://www.rochemartin.com/executive-coaching-services) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Dr Martyn AI The worlds leading on authority on Emotional Intelligence 24/7 ](https://www.rochemartin.com/drmartynaicoach) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/optus-change-leadership-emotional-capital#) [Have an overview of all our Emotional Intelligence assessments ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/optus-change-leadership-emotional-capital#) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Certification Overview Learn about the different ways you can become a certified Emotional Intelligence practitioner with RocheMartin's training courses. ](https://www.rochemartin.com/emotional-intelligence-certification) [![certif01](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif01.svg) ECR and ECR 360 Certification Discover our 4 session webinar-based Emotional Intelligence certification training. ](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [![certif03](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif03.svg) Mastering EQ Level 1 and Level 2 Equip yourself with the skills you need to deliver structured Emotional Intelligence workshops with the ECR. ](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [![certif02](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif02.svg) ECR, ECR 360 & Mastering EQ Level 1 & Level 2 Learn about our 8 session fully comprehensive webinar-based Emotional Intelligence certification. ](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) [![Grow_yourbusiness](https://www.rochemartin.com/hubfs/Grow_yourbusiness.jpg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) [Looking for ways to grow your coaching business? Learn how Emotional Intelligence coaching can be the differentiator in a crowded market. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) Emotional Intelligence Use Cases Discover the many different ways Emotional Intelligence can be used to improve performance and well-being. [![usecase01](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase01.svg) Business and HR Leaders Build an emotionally intelligent organisation with RocheMartin's EQ training solutions. ](https://www.rochemartin.com/emotional-intelligence-organisations) [![usecase02](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase02.svg) Coaches and Consultants Help clients achieve long-term success with Emotional Intelligence coaching. ](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![usecase05](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase05.svg) Education Cultivate Emotional Intelligence throughout the educational journey. ](https://www.rochemartin.com/emotional-intelligence-education) [![usecase04](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase04.svg) Sport Harness the pressure of elite sports with Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-sports) [![usecase06](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase06.svg) Individuals Learn how to boost your own Emotional Intelligence skills and perform at your peak. ](https://www.rochemartin.com/emotional-intelligence-individuals) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Discover the different ways coaches and consultants can use Emotional Intelligence with clients. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![about01](https://www.rochemartin.com/hubfs/_2022/nav-icons/about01.svg) About RocheMartin Meet our team and discover how we became global pioneers in the field of Emotional Intelligence. ](https://www.rochemartin.com/about) [![emotional capital icon](https://www.rochemartin.com/hubfs/_2022/nav-icons/about02.svg) What is Emotional Capital? Learn about our proprietary Emotional Capital framework, how it relates to EQ and why it's a critical skillset for leaders. ](https://www.rochemartin.com/emotional-capital) [![about03](https://www.rochemartin.com/hubfs/_2022/nav-icons/about03.svg) Why Partner With Us? Find out why RocheMartin continues to set the standard in Emotional Intelligence assessment and training. ](https://www.rochemartin.com/partnerships) [![Directory](https://www.rochemartin.com/hubfs/directory-new.svg) Partner Directory Discover our partner training organisations and Certified Practitioners who use RocheMartin products in their businesses. ](https://www.rochemartin.com/cp-directory) [![leadership-challenge](https://www.rochemartin.com/hubfs/leadership-challenge.jpg)](https://www.rochemartin.com/leadership-challenges-guide) [In our latest guide, EQ and Leadership Development experts Dr Martyn Newman and Jim Kouzes discuss today's biggest leadership challenges. Get your copy. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-challenges-guide) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Resources Overview Browse our library of blogs, videos and case studies covering Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/resources) [![resources01](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources01.svg) Emotional Intelligence Blog Read our latest insights and thoughts from the world of Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/blog) [![training02](https://www.rochemartin.com/hubfs/_2022/nav-icons/training02.svg) Emotional Intelligence Case Studies Learn how our EQ solutions are being used successfully by organisations and coaches around the world. ](https://www.rochemartin.com/resources/case-studies) [![resources03](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources03.svg) Emotional Intelligence Videos Watch our latest videos and blogs featuring some of the world's most influential EQ experts. ](https://www.rochemartin.com/resources/videos) [![resources04](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources04.svg) Emotional Intelligence Podcasts Dr Martyn Newman discusses the importance of Emotional Intelligence in personal and professional life in our podcasts. ](https://www.rochemartin.com/resources/podcasts) [![training07](https://www.rochemartin.com/hubfs/_2022/nav-icons/training07.svg) Emotional Intelligence Books Discover our world-class educational books. ](https://www.rochemartin.com/emotional-intelligence-books) [![case-study2](https://www.rochemartin.com/hubfs/case-study2.jpg)](https://www.rochemartin.com/sky-better-business-emotional-capital) [Read our case study to find out how Sky's culture changed for the better due to our Emotional Intelligence training. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital) ###### CASE STUDY. # Steering Optus Through Change With Leadership Development and Emotional Capital ![optus logo](https://www.rochemartin.com/hubfs/606e623bb9efc.png) “If you can drive cultural change using the Emotional Intelligence framework in a large technical organisation like ours, you can drive this sort of positive change in any organisation on the planet.” **Karim Nejaim, Engineering Director, Optus** ## Key solutions used ![folder](https://www.rochemartin.com/hubfs/_2022/case-study/folder.svg) ##### Custom Leadership Development Programme RocheMartin developed a customised Leadership Development Programme that aimed to increase constructive leadership styles and address the specific needs of Optus. ![stat](https://www.rochemartin.com/hubfs/_2022/case-study/stat.svg) ##### Benchmarking We provided deep insights into participants' emotional and social skills before and after the programme via ECR 360 assessments. ![brief](https://www.rochemartin.com/hubfs/_2022/case-study/brief.svg) ##### SmartCoach Structured learning was delivered via online modules to address relevant leadership topics.  ![notes](https://www.rochemartin.com/hubfs/_2022/case-study/notes.svg) ##### 1:1 Executive Coaching Participants received practical mentoring and individual executive coaching to enable them to tackle real-world challenges. ### Company background Optus, a large telecommunications organisation, required greater levels of leadership across the organisation to establish cultural change and innovation. As part of its succession and leadership development efforts, Optus was identifying people likely to move into key leadership roles as well as those that needed to advance their leadership skills. The senior leadership team were required to step up to the challenges of the major transformation occurring within the organisation and to deal with confronting conversations. In this dynamic environment, it was also imperative to help the leadership team create connections and build trust with the internal networks of the organisation in order to generate greater influence. ### Challenge RocheMartin were invited to implement a Leadership Programme to develop leaders who reflected a balanced concern for people and tasks through the change process. They wanted leaders who demonstrated interest in the growth and development of their people, fostered a cohesive team spirit that shared the organisational values and utilised their emotional competencies to better handle critical projects and new challenges. Overall, it was important that leaders delivered improved profitability and the continued success of the organisation. ![Optus Logo](https://www.rochemartin.com/hubfs/Optus-Logo-white%20(2).svg) ![quote](https://www.rochemartin.com/hubfs/_2022/case-study/q-lblue.svg) We started making fundamental changes in the way that the organisation behaves and what the organisation values in a culture...And looking six months later, the organisation worked better together and people were finding it easier to work together because they saw that we trusted each other. It pervaded the organisation. We moved the organisation forward this way and it was hugely successful. **Karim Nejaim, Engineering Director, Optus** ### Custom Leadership Development Programme RocheMartin developed a customised Leadership Development Programme that aimed to increase constructive leadership styles and address the specific needs of Optus. It was clear that many of the organisation's objectives for its leadership programme were specifically related to emotional skills e.g. improved self-awareness, confidence, and ability to deal with new challenges. ![people at business meeting](https://www.rochemartin.com/hubfs/optus_image01.jpg) ### Benchmarking We provided deep insights into participants' emotional and social skills before and after the programme via ECR 360 assessments. Optus used their own internal metrics to analyse the ROI and found that the Leadership score increased 16% in 9 months. Engagement increased by 6% in 9 months and customer focus increased 6% in 9 months.   ![team meeting](https://www.rochemartin.com/hubfs/optus_image02.jpg) ### Smartcoach Structured learning was delivered via RocheMartin’s online learning tool, SmartCoach, which gave them 24/7 access to Emotional Intelligence training and modules to address relevant leadership topics.  ![woman leading a meeting](https://www.rochemartin.com/hubfs/optus_image03.jpg) ### 1:1 Executive Coaching Participants received practical mentoring and individual executive coaching to enable them to tackle real-world challenges. This was essential for improving each individual's Emotional Intelligence by focussing on their unique weaknesses determined by their assessments.  ![two people looking at ipad](https://www.rochemartin.com/hubfs/optus_image04.jpg) ![ECR report on a tablet](https://www.rochemartin.com/hubfs/_2021/May_2021/sample-12.jpg) ## Ready to start building Emotional Capital in your business? Get in touch with us to find out more about our solutions for organisations. 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