--- title: There are two ways to influence people as a leader – you can manipulate them or you can inspire them description: There are only two ways to lead people. Manipulate or Inspire. Read the summary of Dr Martyn Newman’s amazing Pendulum Summit keynote. image: https://www.rochemartin.com/hubfs/blog-leadership.jpg --- [Skip to content](https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018#main-content) [![RocheMartin Operations (UK) Limited Logo](https://www.rochemartin.com/hubfs/_2021/May_2021/RocheMartin.svg)](https://www.rochemartin.com/) ![](https://www.rochemartin.com/hubfs/_2022/nav.svg) ASSESSMENTS [Emotional Intelligence Assessments Overview](https://www.rochemartin.com/emotional-intelligence-assessments) [ECR Self](https://www.rochemartin.com/emotional-capital-report) [ECR 360](https://www.rochemartin.com/ecr-360-report) [ECR Teams](https://www.rochemartin.com/ecr-teams) [ECR Youth ](https://www.rochemartin.com/emotional-intelligence-young-people) [ESi](https://www.rochemartin.com/emotional-intelligence-sports-inventory) TRAINING [Emotional Intelligence Training Overview](https://www.rochemartin.com/emotional-intelligence-training) [Mastering EQ Programme](https://www.rochemartin.com/mastering-eq-programme) [OpenEQ](https://www.rochemartin.com/openeq) [Keynotes](https://www.rochemartin.com/keynotes) COACHING [Executive Coaching Programme](https://www.rochemartin.com/executive-coaching-services) [Dr Martyn AI](https://www.rochemartin.com/drmartynaicoach) CERTIFICATIONS [Emotional Intelligence Certification Overview](https://www.rochemartin.com/emotional-intelligence-certification) [ECR and ECR 360 Certification](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [Mastering EQ Level 1 and Level 2](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [ECR, ECR 360 & Mastering EQ Level 1 & Level 2](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) USE CASES Emotional Intelligence Use Cases [Business and HR Leaders](https://www.rochemartin.com/emotional-intelligence-organisations) [Coaches and Consultants](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Education](https://www.rochemartin.com/emotional-intelligence-education) [Sport](https://www.rochemartin.com/emotional-intelligence-sports) [Individuals](https://www.rochemartin.com/emotional-intelligence-individuals) ABOUT US [About RocheMartin](https://www.rochemartin.com/about) [What is Emotional Capital?](https://www.rochemartin.com/emotional-capital) [Why Partner With Us?](https://www.rochemartin.com/partnerships) [Partner Directory](https://www.rochemartin.com/cp-directory) RESOURCES [Resources Overview](https://www.rochemartin.com/resources) [Emotional Intelligence Blog](https://www.rochemartin.com/blog) [Emotional Intelligence Case Studies](https://www.rochemartin.com/resources/case-studies) [Emotional Intelligence Videos](https://www.rochemartin.com/resources/videos) [Emotional Intelligence Podcasts](https://www.rochemartin.com/resources/podcasts) [Emotional Intelligence Books](https://www.rochemartin.com/emotional-intelligence-books) [CONTACT US](https://www.rochemartin.com/contact-us) [LOG IN](https://www.rochemartingroup.com/welcome) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Assessments Overview Learn about our range of Emotional Capital Reports (ECR) - the world's most advanced assessments for measuring Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-assessments) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) ECR Self Measure EQ skills against the world's top performing leaders with the ECR Self. ](https://www.rochemartin.com/emotional-capital-report) [![assess02](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess02.svg) ECR 360 Run comprehensive 360° Emotional Intelligence assessments with the ECR 360. ](https://www.rochemartin.com/ecr-360-report) [![assess06](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess06.svg) ECR Teams Equip your team with the skills needed to boost business performance with the ECR Teams. ](https://www.rochemartin.com/ecr-teams) [![assess05](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess05.svg) ECR Youth Enhance the Emotional Intelligence of young people with the ECR Youth. ](https://www.rochemartin.com/emotional-intelligence-young-people) [![assess04](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess04.svg) ESi Build a winning mindset with the Emotional Intelligence Sport Inventory. ](https://www.rochemartin.com/emotional-intelligence-sports-inventory) [![the-ECR_image](https://www.rochemartin.com/hubfs/the-ECR_image.jpg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [Ready to learn about our Emotional Capital Reports? 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Get your copy of our guide to find out how. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [![training03](https://www.rochemartin.com/hubfs/_2022/nav-icons/training03.svg) Executive Coaching Programme Discover our tailored executive coaching solutions for developing and enhancing leadership skills. ](https://www.rochemartin.com/executive-coaching-services) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Dr Martyn AI The worlds leading on authority on Emotional Intelligence 24/7 ](https://www.rochemartin.com/drmartynaicoach) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018#) [Have an overview of all our Emotional Intelligence assessments ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018#) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Certification Overview Learn about the different ways you can become a certified Emotional Intelligence practitioner with RocheMartin's training courses. ](https://www.rochemartin.com/emotional-intelligence-certification) [![certif01](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif01.svg) ECR and ECR 360 Certification Discover our 4 session webinar-based Emotional Intelligence certification training. ](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [![certif03](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif03.svg) Mastering EQ Level 1 and Level 2 Equip yourself with the skills you need to deliver structured Emotional Intelligence workshops with the ECR. ](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [![certif02](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif02.svg) ECR, ECR 360 & Mastering EQ Level 1 & Level 2 Learn about our 8 session fully comprehensive webinar-based Emotional Intelligence certification. ](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) [![Grow_yourbusiness](https://www.rochemartin.com/hubfs/Grow_yourbusiness.jpg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) [Looking for ways to grow your coaching business? 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Get your copy. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-challenges-guide) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Resources Overview Browse our library of blogs, videos and case studies covering Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/resources) [![resources01](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources01.svg) Emotional Intelligence Blog Read our latest insights and thoughts from the world of Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/blog) [![training02](https://www.rochemartin.com/hubfs/_2022/nav-icons/training02.svg) Emotional Intelligence Case Studies Learn how our EQ solutions are being used successfully by organisations and coaches around the world. ](https://www.rochemartin.com/resources/case-studies) [![resources03](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources03.svg) Emotional Intelligence Videos Watch our latest videos and blogs featuring some of the world's most influential EQ experts. ](https://www.rochemartin.com/resources/videos) [![resources04](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources04.svg) Emotional Intelligence Podcasts Dr Martyn Newman discusses the importance of Emotional Intelligence in personal and professional life in our podcasts. ](https://www.rochemartin.com/resources/podcasts) [![training07](https://www.rochemartin.com/hubfs/_2022/nav-icons/training07.svg) Emotional Intelligence Books Discover our world-class educational books. ](https://www.rochemartin.com/emotional-intelligence-books) [![case-study2](https://www.rochemartin.com/hubfs/case-study2.jpg)](https://www.rochemartin.com/sky-better-business-emotional-capital) [Read our case study to find out how Sky's culture changed for the better due to our Emotional Intelligence training. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital) ![There are two ways to influence people as a leader – you can manipulate them or you can inspire them](https://www.rochemartin.com/hubfs/blog-leadership.jpg) Mar 07 2018 | Tags: [Emotional Intelligence](https://www.rochemartin.com/blog/tag/emotional-intelligence) # There are two ways to influence people as a leader – you can manipulate them or you can inspire them RocheMartin Managing Director, Martyn Newman spoke alongside other global visionaries such as Sir Richard Branson, Baroness Michelle Mone and Brad Sugars. Read the summary from Martyn’s inspiring keynote [here.](https://pendulumsummit.com/2018/03/martyn-newman-2/) Share on: [![Share on facebook](https://www.rochemartin.com/hubfs/_2021/May_2021/socials/facebook.svg) ](http://www.facebook.com/share.php?u=https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018) [![Share on linkedin](https://www.rochemartin.com/hubfs/_2021/May_2021/socials/linkedin.svg) ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018) [![Share on twitter](https://www.rochemartin.com/hubfs/_2021/May_2021/socials/twitter.svg) ](https://twitter.com/intent/tweet?original_referer=https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018&url=https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018&source=tweetbutton&text=There+are+two+ways+to+influence+people+as+a+leader+%26ndash%3B+you+can+manipulate+them+or+you+can+inspire+them) ## Related Articles [![The New Premier League Season – The Psychology of Performance Isn’t Just About The Players](https://www.rochemartin.com/hubfs/Imported_Blog_Media/Premier_League_Logo_svg-1.png)](https://www.rochemartin.com/blog/the-new-premier-league-season-the-psychology-of-performance-isnt-just-about-the-players) ##### ![arrow](https://www.rochemartin.com/hubfs/_2021/May_2021/arrow-g.svg)[The New Premier League Season – The Psychology of Performance Isn’t Just About The Players](https://www.rochemartin.com/blog/the-new-premier-league-season-the-psychology-of-performance-isnt-just-about-the-players) [![Emotional Intelligence is the Most Important Thing We Can Teach Young People](https://www.rochemartin.com/hubfs/Imported_Blog_Media/bigstock-Group-Of-Young-People-Stacking-Hands-1600px-1.jpg)](https://www.rochemartin.com/blog/emotional-intelligence-is-the-most-important-thing-we-can-teach-young-people) ##### ![arrow](https://www.rochemartin.com/hubfs/_2021/May_2021/arrow-g.svg)[Emotional Intelligence is the Most Important Thing We Can Teach Young People](https://www.rochemartin.com/blog/emotional-intelligence-is-the-most-important-thing-we-can-teach-young-people) [![Why you can’t develop Emotionally Intelligent Leaders in a day](https://www.rochemartin.com/hubfs/RM-image1.jpg)](https://www.rochemartin.com/blog/emotionally-intelligent-leaders) ##### ![arrow](https://www.rochemartin.com/hubfs/_2021/May_2021/arrow-g.svg)[Why you can’t develop Emotionally Intelligent Leaders in a day](https://www.rochemartin.com/blog/emotionally-intelligent-leaders) ### Sign up to our newsletter - Solutions - [Emotional Intelligence Training](https://www.rochemartin.com/emotional-intelligence-training) - [Emotional Intelligence Assessments](https://www.rochemartin.com/emotional-intelligence-assessments) - [Leadership Development](https://www.rochemartin.com/leadership-development-programme) - [Emotional Intelligence Workshops](https://www.rochemartin.com/emotional-intelligence-workshops) - Certification - [Emotional Intelligence Certification](https://www.rochemartin.com/emotional-intelligence-certification) - Company - [About us](https://www.rochemartin.com/about) - [Partner Directory](https://www.rochemartin.com/cp-directory) - [Contact us](https://www.rochemartin.com/contact-us) - Resources - [Blog](https://www.rochemartin.com/blog) - [Emotional Intelligence Training Guide](https://www.rochemartin.com/blog/emotional-intelligence-training) - [Emotional Intelligence Certification Guide](https://www.rochemartin.com/blog/emotional-intelligence-certification-guide) - [EQ and Leadership Development Guide](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) - [Emotional Capitalists Book](https://www.rochemartin.com/emotional-intelligence-books) - [Knowledge Base](https://www.rochemartin.com/knowledge) © 2026 RocheMartin Operations (UK) Limited | [Privacy Policy](https://www.rochemartin.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "RM Editor", "url" : "https://www.rochemartin.com/blog/author/rm-editor" }, "dateModified" : "2022-02-24T12:06:56.218Z", "datePublished" : "2018-03-07T00:00:00.000Z", "headline" : "There are two ways to influence people as a leader – you can manipulate them or you can inspire them", "image" : [ "https://www.rochemartin.com/hubfs/blog-leadership.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.rochemartin.com/blog/lead-competence-dr-martyn-newman-pendulum-summit-2018", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.rochemartin.com/hubfs/rochemartin-logo.png" }, "name" : "RocheMartin Operations (UK) Limited" } } ```