--- title: Building a senior leadership coaching consultancy with the ECR description: This case study discusses how People Resources grew their leadership coaching and consultancy using the RocheMartin Emotional Capital Report. image: https://www.rochemartin.com/hubfs/PR_maintopimage%20(1)-1.jpg --- [Skip to content](https://www.rochemartin.com/leadership-coaching-ecr#main-content) [![RocheMartin Operations (UK) Limited Logo](https://www.rochemartin.com/hubfs/_2021/May_2021/RocheMartin.svg)](https://www.rochemartin.com/../) ![](https://www.rochemartin.com/hubfs/_2022/nav.svg) ASSESSMENTS [Emotional Intelligence Assessments Overview](https://www.rochemartin.com/emotional-intelligence-assessments) [ECR Self](https://www.rochemartin.com/emotional-capital-report) [ECR 360](https://www.rochemartin.com/ecr-360-report) [ECR Teams](https://www.rochemartin.com/ecr-teams) [ECR Youth ](https://www.rochemartin.com/emotional-intelligence-young-people) [ESi](https://www.rochemartin.com/emotional-intelligence-sports-inventory) TRAINING [Emotional Intelligence Training Overview](https://www.rochemartin.com/emotional-intelligence-training) [Mastering EQ Programme](https://www.rochemartin.com/mastering-eq-programme) [OpenEQ](https://www.rochemartin.com/openeq) [Keynotes](https://www.rochemartin.com/keynotes) COACHING [Executive Coaching Programme](https://www.rochemartin.com/executive-coaching-services) [Dr Martyn AI](https://www.rochemartin.com/drmartynaicoach) CERTIFICATIONS [Emotional Intelligence Certification Overview](https://www.rochemartin.com/emotional-intelligence-certification) [ECR and ECR 360 Certification](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [Mastering EQ Level 1 and Level 2](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [ECR, ECR 360 & Mastering EQ Level 1 & Level 2](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) USE CASES Emotional Intelligence Use Cases [Business and HR Leaders](https://www.rochemartin.com/emotional-intelligence-organisations) [Coaches and Consultants](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Education](https://www.rochemartin.com/emotional-intelligence-education) [Sport](https://www.rochemartin.com/emotional-intelligence-sports) [Individuals](https://www.rochemartin.com/emotional-intelligence-individuals) ABOUT US [About RocheMartin](https://www.rochemartin.com/about) [What is Emotional Capital?](https://www.rochemartin.com/emotional-capital) [Why Partner With Us?](https://www.rochemartin.com/partnerships) [Partner Directory](https://www.rochemartin.com/cp-directory) RESOURCES [Resources Overview](https://www.rochemartin.com/resources) [Emotional Intelligence Blog](https://www.rochemartin.com/blog) [Emotional Intelligence Case Studies](https://www.rochemartin.com/resources/case-studies) [Emotional Intelligence Videos](https://www.rochemartin.com/resources/videos) [Emotional Intelligence Podcasts](https://www.rochemartin.com/resources/podcasts) [Emotional Intelligence Books](https://www.rochemartin.com/emotional-intelligence-books) [CONTACT US](https://www.rochemartin.com/contact-us) [LOG IN](https://www.rochemartingroup.com/welcome) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Assessments Overview Learn about our range of Emotional Capital Reports (ECR) - the world's most advanced assessments for measuring Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-assessments) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) ECR Self Measure EQ skills against the world's top performing leaders with the ECR Self. ](https://www.rochemartin.com/emotional-capital-report) [![assess02](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess02.svg) ECR 360 Run comprehensive 360° Emotional Intelligence assessments with the ECR 360. ](https://www.rochemartin.com/ecr-360-report) [![assess06](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess06.svg) ECR Teams Equip your team with the skills needed to boost business performance with the ECR Teams. ](https://www.rochemartin.com/ecr-teams) [![assess05](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess05.svg) ECR Youth Enhance the Emotional Intelligence of young people with the ECR Youth. ](https://www.rochemartin.com/emotional-intelligence-young-people) [![assess04](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess04.svg) ESi Build a winning mindset with the Emotional Intelligence Sport Inventory. ](https://www.rochemartin.com/emotional-intelligence-sports-inventory) [![the-ECR_image](https://www.rochemartin.com/hubfs/the-ECR_image.jpg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [Ready to learn about our Emotional Capital Reports? Download our brochure today. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/hubfs/DL%20-%20Sales%20Collateral/Sales%20Brochures/ECR%20Sales%20Brochure%202024.pdf) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Training Overview Learn about our world-class Emotional Intelligence training programmes and courses. ](https://www.rochemartin.com/emotional-intelligence-training) [![training01](https://www.rochemartin.com/hubfs/_2022/nav-icons/training01.svg) Mastering EQ Programme Learn how to use Emotional Intelligence to lead with confidence with the Emotional Capital Reports (ECRs). ](https://www.rochemartin.com/mastering-eq-programme) [![training05](https://www.rochemartin.com/hubfs/_2022/nav-icons/training05.svg) OpenEQ AI-assisted coaching to improve manager EQ and behaviour at scale ](https://www.rochemartin.com/openeq) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Keynotes Dr Martyn Newman Keynotes ](https://www.rochemartin.com/keynotes) [![leadership-programme](https://www.rochemartin.com/hubfs/leadership-programme.jpg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [Is your organisation ready to take its leadership development to new heights? Get your copy of our guide to find out how. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-leadership-development-programme-guide) [![training03](https://www.rochemartin.com/hubfs/_2022/nav-icons/training03.svg) Executive Coaching Programme Discover our tailored executive coaching solutions for developing and enhancing leadership skills. ](https://www.rochemartin.com/executive-coaching-services) [![assess01](https://www.rochemartin.com/hubfs/_2022/nav-icons/assess01.svg) Dr Martyn AI The worlds leading on authority on Emotional Intelligence 24/7 ](https://www.rochemartin.com/drmartynaicoach) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/leadership-coaching-ecr#) [Have an overview of all our Emotional Intelligence assessments ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-coaching-ecr#) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Emotional Intelligence Certification Overview Learn about the different ways you can become a certified Emotional Intelligence practitioner with RocheMartin's training courses. ](https://www.rochemartin.com/emotional-intelligence-certification) [![certif01](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif01.svg) ECR and ECR 360 Certification Discover our 4 session webinar-based Emotional Intelligence certification training. ](https://www.rochemartin.com/webinar-emotional-intelligence-certification) [![certif03](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif03.svg) Mastering EQ Level 1 and Level 2 Equip yourself with the skills you need to deliver structured Emotional Intelligence workshops with the ECR. ](https://www.rochemartin.com/webinar-emotional-intelligence-mastering-eq-level-1-and-2) [![certif02](https://www.rochemartin.com/hubfs/_2022/nav-icons/certif02.svg) ECR, ECR 360 & Mastering EQ Level 1 & Level 2 Learn about our 8 session fully comprehensive webinar-based Emotional Intelligence certification. ](https://www.rochemartin.com/webinar-ecr-and-ecr-360-and-mastering-eq-level-1-and-2-certification) [![Grow_yourbusiness](https://www.rochemartin.com/hubfs/Grow_yourbusiness.jpg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) [Looking for ways to grow your coaching business? Learn how Emotional Intelligence coaching can be the differentiator in a crowded market. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaching-guide) Emotional Intelligence Use Cases Discover the many different ways Emotional Intelligence can be used to improve performance and well-being. [![usecase01](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase01.svg) Business and HR Leaders Build an emotionally intelligent organisation with RocheMartin's EQ training solutions. ](https://www.rochemartin.com/emotional-intelligence-organisations) [![usecase02](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase02.svg) Coaches and Consultants Help clients achieve long-term success with Emotional Intelligence coaching. ](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![usecase05](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase05.svg) Education Cultivate Emotional Intelligence throughout the educational journey. ](https://www.rochemartin.com/emotional-intelligence-education) [![usecase04](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase04.svg) Sport Harness the pressure of elite sports with Emotional Intelligence. ](https://www.rochemartin.com/emotional-intelligence-sports) [![usecase06](https://www.rochemartin.com/hubfs/_2022/nav-icons/usecase06.svg) Individuals Learn how to boost your own Emotional Intelligence skills and perform at your peak. ](https://www.rochemartin.com/emotional-intelligence-individuals) [![RM Quote post 1 ](https://www.rochemartin.com/hubfs/RM%20Quote%20post%201%20.png)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [Discover the different ways coaches and consultants can use Emotional Intelligence with clients. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/emotional-intelligence-coaches-consultants) [![about01](https://www.rochemartin.com/hubfs/_2022/nav-icons/about01.svg) About RocheMartin Meet our team and discover how we became global pioneers in the field of Emotional Intelligence. ](https://www.rochemartin.com/about) [![emotional capital icon](https://www.rochemartin.com/hubfs/_2022/nav-icons/about02.svg) What is Emotional Capital? Learn about our proprietary Emotional Capital framework, how it relates to EQ and why it's a critical skillset for leaders. ](https://www.rochemartin.com/emotional-capital) [![about03](https://www.rochemartin.com/hubfs/_2022/nav-icons/about03.svg) Why Partner With Us? Find out why RocheMartin continues to set the standard in Emotional Intelligence assessment and training. ](https://www.rochemartin.com/partnerships) [![Directory](https://www.rochemartin.com/hubfs/directory-new.svg) Partner Directory Discover our partner training organisations and Certified Practitioners who use RocheMartin products in their businesses. ](https://www.rochemartin.com/cp-directory) [![leadership-challenge](https://www.rochemartin.com/hubfs/leadership-challenge.jpg)](https://www.rochemartin.com/leadership-challenges-guide) [In our latest guide, EQ and Leadership Development experts Dr Martyn Newman and Jim Kouzes discuss today's biggest leadership challenges. Get your copy. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/leadership-challenges-guide) [![arrow-overview](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg) Resources Overview Browse our library of blogs, videos and case studies covering Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/resources) [![resources01](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources01.svg) Emotional Intelligence Blog Read our latest insights and thoughts from the world of Emotional Intelligence and Leadership Development. ](https://www.rochemartin.com/blog) [![training02](https://www.rochemartin.com/hubfs/_2022/nav-icons/training02.svg) Emotional Intelligence Case Studies Learn how our EQ solutions are being used successfully by organisations and coaches around the world. ](https://www.rochemartin.com/resources/case-studies) [![resources03](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources03.svg) Emotional Intelligence Videos Watch our latest videos and blogs featuring some of the world's most influential EQ experts. ](https://www.rochemartin.com/resources/videos) [![resources04](https://www.rochemartin.com/hubfs/_2022/nav-icons/resources04.svg) Emotional Intelligence Podcasts Dr Martyn Newman discusses the importance of Emotional Intelligence in personal and professional life in our podcasts. ](https://www.rochemartin.com/resources/podcasts) [![training07](https://www.rochemartin.com/hubfs/_2022/nav-icons/training07.svg) Emotional Intelligence Books Discover our world-class educational books. ](https://www.rochemartin.com/emotional-intelligence-books) [![case-study2](https://www.rochemartin.com/hubfs/case-study2.jpg)](https://www.rochemartin.com/sky-better-business-emotional-capital) [Read our case study to find out how Sky's culture changed for the better due to our Emotional Intelligence training. ![](https://www.rochemartin.com/hubfs/_2022/nav-icons/arrow-overview.svg)](https://www.rochemartin.com/sky-better-business-emotional-capital) ###### CASE STUDY. # Building and securing a senior leadership coaching consultancy with the ECR ![Screenshot 2022-12-09 at 17.06.55](https://www.rochemartin.com/hubfs/Screenshot%202022-12-09%20at%2017.06.55.png) "Emotional Intelligence training is key imperative for business leaders. EQ encourages leaders to develop self-awareness of their own emotional intelligence and develop their teams in a much more responsive way. Leadership development programmes that don’t have EQ as a key component are missing out on something essential.” Working with RocheMartin over the last 20 years and its solutions has been excellent. Dr Martyn Newman is inspirational. He’s developed all the products and made them very user-friendly." **Deirdre Murray, Founder, People Resources** ![Businesswoman giving a presentation](https://www.rochemartin.com/hubfs/PR_maintopimage.jpg) ## Key results ![folder](https://www.rochemartin.com/hubfs/_2022/case-study/folder.svg) ##### Trusted partnerships When companies don’t have the resources to implement EQ in their leadership programmes, the ECR opens doors with key decision makers. ![stat](https://www.rochemartin.com/hubfs/_2022/case-study/stat.svg) ##### Clear business growth The ECR provides the credibility and impact needed to secure the short-, medium- and long-term future of People Resources. ![brief](https://www.rochemartin.com/hubfs/_2022/case-study/brief.svg) ##### Powerful advocates When senior leaders engage with the ECR, they quickly spread the word and authorise its rollout across the organisation. ![notes](https://www.rochemartin.com/hubfs/_2022/case-study/notes.svg) ##### Ongoing engagements ECR features of benchmarking, clear feedback and bespoke training suggestions help People Resources to secure clients on six-month plans. ### Company background People Resources is a leading learning and development consultancy. Founded by Deirdre Murray, it specialises in helping [senior leaders](https://www.rochemartin.com/blog/emotional-intelligence-training-how-eq-helps-business-leaders-navigate-7-key-challenges) and their teams to build people potential and consistent high performance. Murray, a former senior HR executive, has been coaching for 20 years across pharma, engineering, med-tech, finance, and government. A former MBA lecturer, she now works with Irish government departments and multinationals looking to improve all aspects of their individual and collective performance. She offers one-to-one coaching, psychometric assessments featuring [Emotional Intelligence](https://www.rochemartin.com/emotional-intelligence), and works as a supporting coach in internal [leadership programmes](https://www.rochemartin.com/leadership-development-programme). ### Challenge People Resources founder Deirdre Murray was first introduced to Emotional Intelligence more than 20 years ago. As her career developed and she specialised in organisational behaviour, she recognised the impact EQ could have on corporate leaders. Initially certified with another EQ framework, she found that it was not specific to leadership and the daily challenges senior leaders face. She was searching for a user-friendly, well organised, and easy-to-follow [EQ framework](https://www.rochemartin.com/blog/emotional-intelligence-training-coaches-eq-framework) that offered instant credibility with both senior leaders and the HR teams of multinational organisations. RocheMartin’s [Emotional Capital framework](https://www.rochemartin.com/emotional-intelligence-assessments), and its suite of ECR tools, fit the bill perfectly. ![People resources logo](https://www.rochemartin.com/hubfs/peopleresources-logo.png) ![quote](https://www.rochemartin.com/hubfs/_2022/case-study/q-lblue.svg) I primarily use the ECR because it’s researched among leaders. I’ve always had really, really good feedback on it. That’s why I’ve continued to use it for over 20 years.” **Deirdre Murray, Founder, People Resources** ### Trusted partnerships Many companies don’t have the resources or experience to successfully run Emotional Intelligence assessment tools in their leadership development programmes. The support and training offered by People Resources centres around RocheMartin’s EQ assessment engine, the Emotional Capital Report (ECR 360), and its objective EQ measurements. “A lot of people like to have an impartial view from someone with no axe to grind,” says Deirdre. “Because of the ECR and the ECR 360, I’m able to have good conversations with people on supporting their leadership journey.” ![Businesswoman talking in a group meeting](https://www.rochemartin.com/hubfs/trusted-partnership.jpg) ### Clear business growth As a senior leadership coach, Deirdre Murray’s business growth is tied directly to her credibility with, and her impact on, the leaders who engage her. “Getting certified with the ECR has been very powerful,” she says. “It’s fundamental for me to have knowledge and awareness of these assessments and it builds credibility from the start. I don’t market my business: clients come to me.” ![A woman making notes at a table](https://www.rochemartin.com/hubfs/clear-biz-growth.jpg) ### Powerful advocates The powerful impact of the ECR and ECR 360 has helped People Resources expand at a rapid rate. When senior leaders engage with these tools, they quickly become influential promoters of them within the rest of their organisation. Deirdre says: “In one company, I started working with the CEO and used the ECR to develop their self-awareness. They saw the benefit and sent it to 40 other members of the senior management team. After that, it permeated throughout the organisation. They see the real value and impact of it and they want all their leaders to adopt those behaviours as well.” ![A man in a suit](https://www.rochemartin.com/hubfs/powerful-advocates.jpg) ### Ongoing engagements People Resources works with its clients every month for six months, establishing EQ benchmarks, guiding coachees in their pursuit of tangible improvements, and using the ECR to objectively measure all progress in a clear way. “I’ll meet with a manager before and after the coaching engagement,” says Deirdre. “In those meetings, we’ll review the changes in behaviour. Over the last few years, there’s been a much bigger emphasis on the ECR 360 because it brings an impartial view from a wide variety of raters. The coaching feedback really helps them track their behaviour over a sustained period of time.” ![A woman giving a presentation](https://www.rochemartin.com/hubfs/ongoing-engagements.jpg) ![ECR example](https://www.rochemartin.com/hubfs/_2021/May_2021/sample-12.jpg) ## Ready to get EQ certified? Get in touch with us to find out more about our EQ certification for coaches. 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