CREATE NEW REVENUE BY SUPPORTING MIDDLE MANAGERS.
Your customers face a new challenge. They need a practical, cost-effective way to support first-line and middle managers under pressure. OpenEQ helps you develop a Behavioural Operating System and deliver EQ coaching at scale. You can sell deeper into organisations and stay valuable after individual training programmes end.
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Customers need better support for middle managers
Organisations are facing a new development challenge. CHROs and L&D leaders need a more efficient, cost-effective way to support first-line and middle managers. That pressure is real. Recent Capterra research showed 71% of middle managers feel overwhelmed, stressed, or burned out at work.
When managers are under pressure, behaviour matters. It shapes how they respond, how teams work together, and whether performance improves or stalls. That is why EQ matters. It influences how managers handle decisions, conflict, feedback, and change.
Your customers need a practical way to build better behaviour through coaching for all managers.
“We’re making better business decisions... It’s had a big effect on the internal dynamic of the business. And, when you put those things together it starts to sustain and repeat.”
Sir Jeremy Darroch - Group CEO, Sky
Why more training courses are not enough
Programmes can build awareness. They do not reliably carry behaviour change into day-to-day work on their own. Workshops happen at a point in time. Coaching can work, but it is expensive and usually limited to a small senior group.
This is the difference between a programme and a system. A programme is something people attend. A system creates a repeatable way to improve behaviour over time. It keeps support going after the course ends. That is where a Behavioural Operating System helps.
Sell deeper into your customers with an EQ offer
This is your chance to go deeper into customer organisations with an offer that solves a real and growing problem. Instead of staying limited to executive-only coaching or time-bound programmes, you can support the wider manager layer where customers now need more help.
That gives you a new way to grow revenue through broader, always-on support. It also makes your offer harder to dislodge, because it helps customers support day-to-day execution across a wider manager population.
Adding EQ development is a clear opportunity for partners who do not currently offer it.
Deliver a development system that builds better behaviour
A Behavioural Operating System gives customers a repeatable way to drive performance.
Assess
Create a clear baseline your customer can act on.
Coach
Give managers private coaching support in the moments that matter.
Embed
Reinforce better habits in day-to-day work.
Report
Give leaders aggregated impact signals they can trust.
"One of the most valuable leadership development tools I've experienced... A practical framework for developing emotional intelligence that translates into better decision-making, stronger relationships, and more effective leadership."
Anthony Houghton - Group Chief Executive Officer, Holland & Barrett
Explore further
Behavioural Operating System and OpenEQ
See how BOS and OpenEQ help you build a stronger, more scalable offer for customers under pressure to support first-line and middle managers.
OpenEQ on a page
See how OpenEQ helps your customers assess, coach, embed and report better manager behaviour at scale.
BOS and OpenEQ from the customer point of view
See the customer benefit of a Behavioural Operating System and OpenEQ.
Expert coaching. Grounded in science.
OpenEQ is the toolkit that makes a Behavioural Operating System practical for your customers and simple for you to deliver.ECR
OpenEQ is built on an assessment foundation shaped by scientific research in corporate psychology. The Emotional Capital Report gives each manager a clear picture of the emotional intelligence competencies that shape how they lead, work with others, and perform under pressure.
It does more than generate scores. It turns assessment data into practical insight, helping each person understand their strengths, their risks and where to focus next.
Dr Martyn AI
Dr Martyn AI builds on that foundation with coaching shaped by Dr Martyn Newman’s expertise in emotional intelligence and leadership development.
Get the BOS training partner guide
Start by understanding the opportunity. The guide explains the commercial case, the Behavioural Operating System, and how OpenEQ helps your customers improve manager behaviour at scale.
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